Privacy Policy

1. Introduction

Welcome to Techlithic Solutions LLC. Your privacy is important to us. This Privacy Policy explains how we collect, use, process, store, disclose, and protect information when you access or use our websites, software, applications, dashboards, services, checkout pages, subscriptions, listing products, messaging tools, AI tools, automations, forms, and related platforms.

For the purpose of this Privacy Policy, “Techlithic Solutions LLC,” “Techlithic,” “we,” “us,” and “our” refer to Techlithic Solutions LLC and its platforms, products, websites, services, and related business operations.

If you do not agree with this Privacy Policy, you should not access, use, register, submit information, make payment, or interact with any Techlithic Solutions LLC platform or service.

2. Platforms Covered by This Policy

This Privacy Policy applies to all websites, tools, services, checkout pages, applications, and platforms operated by Techlithic Solutions LLC, including:

3. Information We Collect

The type of information we collect depends on how you interact with our platforms. We may collect information directly from you, automatically from your device or browser, from third-party integrations you authorize, and from service providers that help us operate our platforms.

Information you provide directly

• Name, business name, job title, role, company details, and business profile information.
• Email address, phone number, WhatsApp number, billing address, city, country, and contact details.
• Account registration details, login details, workspace details, profile details, and user preferences.
• Form submissions, demo requests, consultation requests, support tickets, survey responses, feedback, comments, and messages.
• SaaS product listings, vendor profiles, founder information, reviews, ratings, screenshots, pricing details, descriptions, business metrics, and promotional content.
• Campaign content, message templates, WhatsApp flow data, chatbot prompts, automation rules, ecommerce messaging content, contact lists, and customer communication data submitted through Sendwo.
• Information submitted for private SaaS deal flow, fundraising, acquisition, buyer access, investor access, listing approval, or partnership review.

Information collected automatically

• IP address, browser type, browser version, language preference, device type, operating system, referring website, pages visited, date and time of request, and general usage activity.
• Cookie identifiers, analytics data, session data, login activity, security logs, device identifiers, and interaction data.
• Information about features used, actions taken, frequency and duration of activities, content viewed, links clicked, forms completed, and platform usage patterns.

Information from third parties and integrations

• Information received from payment processors, CRM tools, analytics providers, marketing tools, hosting providers, email tools, messaging providers, advertising platforms, and support systems.
• Information received when you connect or authorize integrations such as Meta, WhatsApp, Google, Shopify, WooCommerce, WordPress, Zapier, Pabbly, Make, n8n, OpenAI, or other third-party platforms.

4. Sendwo Specific Data Processing

When you use Sendwo, we may process information required to provide WhatsApp marketing, AI chatbot, live inbox, forms, flows, automation, API, ecommerce messaging, broadcasts, integrations, and related communication services.

Depending on your usage, Sendwo-related data may include:

• Account owner details, business details, phone numbers, WhatsApp numbers, team member details, and workspace settings.
• Contacts uploaded by users, contact segments, customer attributes, consent records, tags, message history, conversation metadata, campaign data, and automation activity.
• Message templates, chatbot flows, WhatsApp forms, customer replies, live chat activity, ecommerce order events, cart recovery events, payment reminder events, and customer support interactions.
• Integration data from Meta, WhatsApp, Shopify, WooCommerce, Google Sheets, CRM tools, webhooks, APIs, payment tools, and other connected services.
• Device, browser, IP address, login, security, and usage data related to your account and platform activity.

You are responsible for ensuring that any customer data, contact list, phone number, message, campaign, template, or automation data submitted to Sendwo has been collected lawfully and with valid consent where required.

5. HowToBuySaaS Specific Data Processing

When you use HowToBuySaaS, we may collect and process information related to SaaS discovery, product listings, reviews, comparisons, vendor submissions, marketplace visibility, buyer research, private SaaS deal flow, fundraising, acquisition, and related services.

Depending on your usage, HowToBuySaaS-related data may include:

• SaaS product names, categories, pricing details, product descriptions, screenshots, logos, website URLs, contact details, and vendor information.
• Founder, seller, buyer, investor, agency, partner, advertiser, and marketplace participant information.
• Reviews, ratings, comments, editorial submissions, guest posts, comparison requests, listing requests, and product update requests.
• Private listing data, business metrics, revenue information, acquisition interest, fundraising interest, buyer requests, investor requests, and deal flow submissions.
• Newsletter signups, buyer research activity, content engagement, embedded content interactions, cookies, login data, and comment metadata.

If you submit comments, reviews, images, listings, or other public content, some of that information may be visible to other users and visitors depending on the platform feature used.

6. How We Use Your Information

We use information for legitimate business, platform, contractual, legal, security, support, communication, and operational purposes.

• To create, manage, authenticate, and secure user accounts.
• To provide, operate, maintain, personalize, and improve our websites, dashboards, software, SaaS tools, marketplace services, and digital services.
• To process orders, subscriptions, payments, invoices, renewals, refunds, chargebacks, disputes, and billing records.
• To provide Sendwo features such as messaging, broadcasts, chatbots, live inbox, WhatsApp flows, ecommerce automation, templates, APIs, webhooks, and integrations.
• To provide HowToBuySaaS features such as SaaS listings, reviews, comparisons, vendor profiles, marketplace visibility, buyer research, private listings, deal flow, and SaaS discovery.
• To respond to inquiries, demo requests, support tickets, contact forms, feedback, and customer service requests.
• To send service-related communications, administrative notices, account alerts, product updates, security messages, billing notices, and policy updates.
• To send newsletters, offers, educational content, product announcements, event updates, and promotional communications where permitted by law or based on your preferences.
• To analyze usage, improve performance, fix bugs, enhance security, develop new features, improve user experience, and conduct internal research.
• To prevent spam, fraud, abuse, unauthorized access, policy violations, illegal activity, security threats, and misuse of our platforms.
• To enforce our Terms and Conditions, Refund Policy, Security page, agreements, platform rules, and legal rights.
• To comply with applicable legal, regulatory, tax, accounting, payment, law enforcement, and compliance obligations.

7. How We Share Information

We do not sell your personal information to advertisers. We may share information only where necessary to provide services, operate our platforms, process payments, comply with law, prevent harm, or support legitimate business operations.

We may share information with:

• Payment processors, banks, card networks, tax tools, invoicing providers, and fraud prevention providers.
• Hosting providers, cloud infrastructure providers, database providers, analytics providers, security tools, monitoring tools, and technical service providers.
• Email, SMS, WhatsApp, Meta, chatbot, CRM, customer support, ticketing, automation, webhook, and integration providers.
• Advertising, marketing, newsletter, analytics, and customer engagement platforms where permitted by law.
• Professional advisors, auditors, accountants, legal advisors, consultants, contractors, and service providers working under confidentiality obligations.
• Law enforcement, regulators, courts, government authorities, or other parties where required by law or necessary to protect rights, safety, security, and legal interests.
• Buyers, investors, vendors, founders, or marketplace users only where you intentionally request an introduction, submit a listing, participate in private deal flow, or authorize relevant sharing.

When you connect third-party integrations, your data may be shared with or received from those third-party services according to your authorization and their own privacy policies.

8. Payment Information

Payments may be processed through Stripe or other third-party payment processors. We may collect billing details, transaction records, subscription status, invoice information, plan details, payment status, tax details, renewal information, refund records, and chargeback or dispute information.

We do not intentionally store complete card numbers, CVV codes, or sensitive payment credentials on our own systems where payments are processed by third-party payment providers. Payment processors may collect and process your payment information according to their own privacy policies and security standards.

In the event of payment disputes, chargebacks, fraud checks, accounting requirements, or legal compliance, we may share relevant account and transaction information with payment processors, banks, card networks, professional advisors, or legal authorities.

9. Cookies, Analytics, and Tracking Technologies

We may use cookies, web beacons, tracking pixels, tags, scripts, local storage, analytics tools, and similar technologies to operate our websites, remember preferences, manage sessions, improve performance, support login functionality, understand usage, personalize experiences, measure campaigns, and protect our platforms.

Cookies and tracking technologies may be used for:

• Login sessions, account authentication, form functionality, security, fraud prevention, and user preferences.
• Website analytics, product analytics, page performance, traffic measurement, content engagement, and user journey analysis.
• Marketing attribution, advertising measurement, retargeting, campaign optimization, and newsletter performance where permitted by law.
• Comment forms, embedded content, media, social sharing, and third-party integrations.

Most browsers accept cookies by default. You can adjust your browser settings to reject or remove cookies, but this may affect the availability, functionality, login experience, or performance of our platforms.

10. Comments, Reviews, Media, and Public Submissions

If you submit comments, reviews, guest posts, SaaS listings, product descriptions, images, screenshots, ratings, public profile data, or marketplace content, that content may become visible to other users or website visitors depending on the feature used.

If you upload images or media, you should avoid uploading files that contain embedded location data, personal metadata, confidential information, or unnecessary sensitive information.

We may moderate, edit, approve, reject, remove, or restrict public submissions in accordance with our Terms and Conditions, editorial standards, platform rules, legal requirements, and business interests.

11. Embedded Content and External Links

Our websites may include embedded content such as videos, images, articles, forms, widgets, maps, social media posts, third-party scripts, and external links. Embedded content from other websites behaves as if you visited those websites directly.

These third-party websites and services may collect data about you, use cookies, track your interaction, and apply their own privacy policies. We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

12. Data Retention

We retain information for as long as necessary to provide our services, maintain accounts, support business operations, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, maintain security, and keep accurate business records.

Retention periods may vary depending on the type of information, platform used, account status, subscription status, legal requirement, tax requirement, payment record, support history, security need, and operational purpose.

• Account and billing records may be retained for legal, tax, accounting, and fraud prevention purposes.
• Comments, reviews, listings, and public submissions may be retained for platform continuity, moderation history, and editorial purposes.
• Support records may be retained to help resolve future issues and maintain service quality.
• Security logs may be retained to detect abuse, investigate incidents, and protect our platforms.
• Campaign, message, contact, and automation data may be retained based on account settings, service needs, legal obligations, and user deletion requests where applicable.

13. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information. These rights may include:

We may need to verify your identity before responding to privacy requests. We may also retain certain information where required for legal, accounting, tax, security, fraud prevention, dispute resolution, contractual, or legitimate business purposes.

14. GDPR and International Privacy Rights

If you are located in the European Economic Area, United Kingdom, Switzerland, or another region with privacy laws that provide similar rights, we process your personal data based on one or more lawful grounds.

• Consent: We may process data when you have given consent, such as for certain marketing communications or optional features.
• Contract performance: We may process data to provide products, services, subscriptions, software access, support, billing, and account functionality.
• Legitimate interests: We may process data to improve services, secure our platforms, prevent abuse, analyze usage, communicate with users, and operate our business.
• Legal compliance: We may process data to comply with laws, tax requirements, accounting obligations, court orders, regulatory requests, and lawful government requests.

International users understand that information may be processed in countries where we, our service providers, infrastructure partners, payment processors, or integration providers operate.

15. Marketing and Service Communications

We may send service-related communications such as account updates, security alerts, billing notices, subscription notices, product updates, support responses, administrative messages, and policy updates. These messages are part of the services and may not always be optional.

We may also send promotional communications, newsletters, offers, software recommendations, marketplace updates, educational content, event announcements, or product news where permitted by law. You may opt out of promotional emails by using the unsubscribe link or contacting us through our official support channels.

16. Children’s Privacy

Our platforms and services are intended for business users, professionals, companies, agencies, founders, buyers, vendors, and adults. We do not knowingly collect personal information from children under the age of 13, or a higher age where required by local law.

If you believe a child has provided personal information to us without proper consent, please contact us and we will take reasonable steps to review and remove the information where required.

17. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information and business data from unauthorized access, misuse, loss, disclosure, alteration, and destruction.

Security measures may include access controls, authentication systems, encryption where appropriate, infrastructure safeguards, security monitoring, backups, limited access permissions, vendor review, and internal procedures.

However, no website, SaaS platform, API, cloud system, payment processor, messaging platform, storage system, or internet transmission can be guaranteed to be completely secure. You are responsible for keeping your account credentials confidential and using strong security practices.

18. Data Processing Roles

Depending on the service and data involved, Techlithic Solutions LLC may act as a data controller, business, service provider, processor, or platform operator.

For example, when you provide account, billing, inquiry, or subscription information directly to us, we may act as the controller of that information. When you upload customer contacts, campaign data, or communication data to Sendwo for processing on your behalf, you may be the controller of that data and we may process it according to your instructions, applicable laws, platform limits, and our agreements.

You are responsible for ensuring that you have the legal rights, permissions, notices, and consents required to submit, process, store, communicate with, or transfer customer data through our platforms.

19. Business Transfers

If Techlithic Solutions LLC is involved in a merger, acquisition, investment, restructuring, financing, sale of assets, transfer of business, or similar transaction, user information may be transferred, disclosed, or reviewed as part of that transaction, subject to reasonable confidentiality and legal requirements.

20. Changes to This Privacy Policy

We may update, revise, replace, or modify this Privacy Policy from time to time. When we update this page, we will revise the “Last Updated” date.

Your continued use of our platforms or services after changes are posted means you accept the updated Privacy Policy. We encourage you to review this page periodically.