Meta and Google campaign planning
Prepare the audience, message, timing and next action. Review permission requirements, customer preferences and the reporting needed to assess the journey.
Marketing & growth
Performance Marketing
Connect media spend to a better customer journey.
TECHLITHICStrategy into execution
THE OPPORTUNITY
Connect attention to a useful next step.
Traffic, creative and conversion are often managed in separate workstreams. That makes it hard to understand why a campaign generates attention without the enquiries or actions the business needs.
YOUR FOCUS
Run paid growth campaigns across Meta, Google, retargeting, lead generation, and sales funnels.
SCOPE & DELIVERABLES
What performance marketing can include.
A scoped engagement connects the specific work below to your current systems and business priority.
Landing page and creative alignment
Connect the audience, offer, creative and destination. Define the required assets and conversion signals before launching or adjusting the campaign.
Conversion tracking and reporting
Agree the events and definitions that matter to the business. Connect available data and present it in a format the team can use to make decisions.
Experiment design and optimization
Review the agreed performance signals against the current baseline. Identify bottlenecks, prioritize practical improvements and record the results of each change.
BUSINESS CONTEXT
Where this work
fits into the bigger picture.
Acquisition
Match the audience and channel with a clear offer and a relevant destination.
Conversion
Review the message, page, form and follow-up as one customer journey.
Retention
Support ongoing communication and learning from existing customer behavior.
GETTING STARTED
Bring the context.
We’ll shape the next step.
A campaign is only as strong as the journey after the click. We bring paid media, landing pages, creative testing and measurement together so your team can make decisions with context.
- Your audience, offer and current marketing priorities
- Available channel and conversion data
- Existing creative, landing pages and customer follow-up process
HOW TO JUDGE PROGRESS
Agree the signals
before the work begins.
01
Qualified enquiries and conversion events
02
Cost and performance by relevant channel
03
Funnel drop-off and experiment outcomes
The exact measures, targets and review cadence are agreed for your engagement.
QUESTIONS BEFORE YOU BEGIN
A clearer brief.
A better engagement.
What will we receive?
Meta and Google campaign planning, Landing page and creative alignment, Conversion tracking and reporting, Experiment design and optimization. We confirm the delivery format, boundaries and acceptance criteria in the agreed project scope.
What gets measured?
We define relevant conversion events and reporting requirements with your team. Clicks and impressions provide context, but they are reviewed alongside the business actions you actually need.
Can you improve our existing campaigns?
Yes. We begin with the account, content, tracking and destination journey, then identify the changes worth testing. The agreed scope determines which channels and assets are included.
How are timeline and pricing decided?
We review the requirements, integrations, source materials and decision process before proposing a timeline and commercial scope. Platform subscriptions or third-party costs are discussed separately.
RELATED EXPERTISE
Connect the next part of your system.
01
SEO & LLM Search Optimization
Improve visibility on Google search and AI search platforms through SEO, schema, topical authority, and content.
02Meta Ads Management
Manage Facebook and Instagram ads for leads, ecommerce, WhatsApp conversations, and conversions.
03Google Ads Management
Manage search, display, YouTube, Performance Max, and conversion-focused Google campaigns.
YOUR NEXT CHAPTER STARTS HERE