Search
Align the content with a specific audience question and a useful answer. Review structure, accuracy, internal links and how the page supports the wider discovery journey.
Marketing & growth
Google Ads Management
Manage search, display, YouTube, Performance Max, and conversion-focused Google campaigns.
TECHLITHICStrategy into execution
THE OPPORTUNITY
Connect attention to a useful next step.
Traffic, creative and conversion are often managed in separate workstreams. That makes it hard to understand why a campaign generates attention without the enquiries or actions the business needs.
YOUR FOCUS
Manage search, display, YouTube, Performance Max, and conversion-focused Google campaigns.
SCOPE & DELIVERABLES
What google ads management can include.
A scoped engagement connects the specific work below to your current systems and business priority.
Display
Define the requirements for display within google ads management. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
YouTube
Define the requirements for youtube within google ads management. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
Performance Max
Define the requirements for performance max within google ads management. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
And conversion-focused Google campaigns
Prepare the audience, message, timing and next action. Review permission requirements, customer preferences and the reporting needed to assess the journey.
BUSINESS CONTEXT
Where this work
fits into the bigger picture.
Acquisition
Match the audience and channel with a clear offer and a relevant destination.
Conversion
Review the message, page, form and follow-up as one customer journey.
Retention
Support ongoing communication and learning from existing customer behavior.
GETTING STARTED
Bring the context.
We’ll shape the next step.
Manage search, display, YouTube, Performance Max, and conversion-focused Google campaigns. Bring your acquisition channels, landing pages and customer follow-up into one plan. We connect creative work with measurement so teams can learn what deserves the next investment.
- Your audience, offer and current marketing priorities
- Available channel and conversion data
- Existing creative, landing pages and customer follow-up process
HOW TO JUDGE PROGRESS
Agree the signals
before the work begins.
01
Qualified enquiries and conversion events
02
Cost and performance by relevant channel
03
Funnel drop-off and experiment outcomes
The exact measures, targets and review cadence are agreed for your engagement.
QUESTIONS BEFORE YOU BEGIN
A clearer brief.
A better engagement.
What will we receive?
search, display, YouTube, Performance Max, and conversion-focused Google campaigns. We confirm the delivery format, boundaries and acceptance criteria in the agreed project scope.
What gets measured?
We define relevant conversion events and reporting requirements with your team. Clicks and impressions provide context, but they are reviewed alongside the business actions you actually need.
Can you improve our existing campaigns?
Yes. We begin with the account, content, tracking and destination journey, then identify the changes worth testing. The agreed scope determines which channels and assets are included.
How are timeline and pricing decided?
We review the requirements, integrations, source materials and decision process before proposing a timeline and commercial scope. Platform subscriptions or third-party costs are discussed separately.
RELATED EXPERTISE
Connect the next part of your system.
01
SEO & LLM Search Optimization
Improve visibility on Google search and AI search platforms through SEO, schema, topical authority, and content.
02Performance Marketing
Run paid growth campaigns across Meta, Google, retargeting, lead generation, and sales funnels.
03Meta Ads Management
Manage Facebook and Instagram ads for leads, ecommerce, WhatsApp conversations, and conversions.
YOUR NEXT CHAPTER STARTS HERE