Campaign delivery
Prepare the audience, message, timing and next action. Review permission requirements, customer preferences and the reporting needed to assess the journey.
Customer engagement
Messaging Analytics & ROI Reporting
Track campaign delivery, opens, replies, leads, conversions, and revenue attribution.
TECHLITHICOur product ecosystem
SCOPE & DELIVERABLES
What messaging analytics & roi reporting can include.
A scoped engagement connects the specific work below to your current systems and business priority.
Opens
Define the requirements for opens within messaging analytics & roi reporting. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
Replies
Define the requirements for replies within messaging analytics & roi reporting. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
Leads
Connect the audience, offer, creative and destination. Define the required assets and conversion signals before launching or adjusting the campaign.
Conversions
Define the requirements for conversions within messaging analytics & roi reporting. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
And revenue attribution
Agree the events and definitions that matter to the business. Connect available data and present it in a format the team can use to make decisions.
THE OPPORTUNITY
Design the journey beyond the message.
Disconnected channels make customers repeat themselves and leave teams chasing context. A useful engagement system brings customer intent, message timing, ownership and follow-up together.
YOUR FOCUS
Track campaign delivery, opens, replies, leads, conversions, and revenue attribution.
BUSINESS CONTEXT
Where this work
fits into the bigger picture.
Capture and qualify
Collect the right details at the point of enquiry, identify intent and route the conversation.
Support and handoff
Use a shared inbox with ownership, response guidance and a path to a person.
Commerce and retention
Connect relevant reminders, order communication and ongoing engagement with customer preferences.
GETTING STARTED
Bring the context.
We’ll shape the next step.
Track campaign delivery, opens, replies, leads, conversions, and revenue attribution. Meet customers where they already are. With Sendwo and connected workflows, your marketing, sales and support teams can work from a shared view of the customer.
- The customer journey and messaging channels involved
- Existing account, inbox and CRM configuration
- Approved messages, consent process and team ownership
HOW TO JUDGE PROGRESS
Agree the signals
before the work begins.
01
Qualified replies and completed next steps
02
Handoff quality and unresolved conversations
03
Conversion events alongside opt-outs
The exact measures, targets and review cadence are agreed for your engagement.
QUESTIONS BEFORE YOU BEGIN
A clearer brief.
A better engagement.
What will we receive?
campaign delivery, opens, replies, leads, conversions, and revenue attribution. We confirm the delivery format, boundaries and acceptance criteria in the agreed project scope.
Can this connect with our CRM or store?
We review available APIs, supported integrations, fields and event triggers before agreeing the connection. The goal is to preserve useful customer context between the channel and your operating systems.
Will every conversation be automated?
No. Automation works best for defined journeys. The design includes a route to a person for complex requests, exceptions and customers who need direct support.
How are timeline and pricing decided?
We review the requirements, integrations, source materials and decision process before proposing a timeline and commercial scope. Platform subscriptions or third-party costs are discussed separately.
RELATED EXPERTISE
Connect the next part of your system.
01
Omnichannel Customer Engagement Setup
Set up customer engagement across WhatsApp, Instagram, Messenger, Telegram, and website chat.
02WhatsApp Business API Implementation
Handle Meta Business verification, WhatsApp API setup, number connection, templates, and inbox setup.
03WhatsApp Marketing Automation
Build broadcast, drip, segmentation, template, and scheduled WhatsApp marketing campaigns.
YOUR NEXT CHAPTER STARTS HERE