STEP 01

Make the content available

Serve important page text as HTML, use descriptive links and check that intended public pages are accessible to crawlers. Keep accidental access restrictions out of the publishing path.

STEP 02

Clarify what your organization does

Use consistent names, product descriptions, contact details and relationships. Separate your company, products, services and editorial content.

STEP 03

Answer specific questions

Create pages around real audience needs. Explain the service, who it helps, what is included and how to take the next step.

STEP 04

Connect related information

Use a sensible hierarchy, breadcrumbs and internal links. Publish a sitemap and use structured data that accurately reflects visible content.

STEP 05

Review and maintain

Check broken links, outdated claims, duplicate pages and indexing status. Treat discovery as ongoing content and technical maintenance.

Put the idea to work.

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