Explainer videos for SaaS
Develop the brief and narrative, then produce the appropriate formats. Review the message, pacing, visual consistency and delivery requirements for the intended channel.
Creative & media
Product Explainer Videos
Create explainer videos for SaaS, apps, services, demos, and product onboarding.
TECHLITHICStrategy into execution
THE OPPORTUNITY
A clear story. The right format. A reason to act.
Creative needs to carry a useful idea, fit its channel and stay consistent with the brand. Producing more assets without a clear brief can leave audiences with an attractive visual and no reason to take the next step.
YOUR FOCUS
Create explainer videos for SaaS, apps, services, demos, and product onboarding.
SCOPE & DELIVERABLES
What product explainer videos can include.
A scoped engagement connects the specific work below to your current systems and business priority.
Apps
Translate the requirement into a defined release scope. Review roles, data, integrations and critical user tasks alongside implementation and testing.
Services
Define the requirements for services within product explainer videos. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
Demos
Define the requirements for demos within product explainer videos. Agree the source information, operating owner, review criteria and the connection to the wider delivery scope.
And product onboarding
Translate the requirement into a defined release scope. Review roles, data, integrations and critical user tasks alongside implementation and testing.
BUSINESS CONTEXT
Where this work
fits into the bigger picture.
Brand storytelling
Explain the offer, audience and point of view in language people understand.
Campaign creative
Connect the message, visual hierarchy and next action across campaign formats.
Product explanation
Show how a product or service works through a focused narrative and supporting visuals.
GETTING STARTED
Bring the context.
We’ll shape the next step.
Create explainer videos for SaaS, apps, services, demos, and product onboarding. Bring brand strategy, storytelling and production together. We develop creative assets that explain your offer clearly and fit the places your audience actually sees them.
- The audience, objective and distribution channel
- Existing brand guidelines and approved product facts
- Required formats, examples and feedback ownership
HOW TO JUDGE PROGRESS
Agree the signals
before the work begins.
01
Clarity and consistency of the message
02
Suitability for the intended channel
03
Audience response and agreed campaign signals
The exact measures, targets and review cadence are agreed for your engagement.
QUESTIONS BEFORE YOU BEGIN
A clearer brief.
A better engagement.
What will we receive?
explainer videos for SaaS, apps, services, demos, and product onboarding. We confirm the delivery format, boundaries and acceptance criteria in the agreed project scope.
How are concepts and revisions handled?
We agree the creative brief, review stages and deliverable formats before production. Feedback is gathered around the audience, message and purpose of the asset.
Can you work with our existing brand?
Yes. We use your approved identity, source materials and brand rules as the starting point, then develop the specific assets required for the campaign or product story.
How are timeline and pricing decided?
We review the requirements, integrations, source materials and decision process before proposing a timeline and commercial scope. Platform subscriptions or third-party costs are discussed separately.
RELATED EXPERTISE
Connect the next part of your system.
01
Brand Content
Create brand messaging, website copy, campaign copy, product narratives, and marketing content.
02Video Production
Plan and film product videos, brand videos, social videos, and customer storytelling assets.
03Post-Production
Edit videos, add effects, enhance footage, create final cuts, and prepare content for publishing.
YOUR NEXT CHAPTER STARTS HERE