Skip to content

TECHLITHIC INSIGHTS

Performance Marketing

Research-backed buying and implementation guides for practical decisions.

Discuss your project Explore the detail

Technology and business in practice

TECHLITHICStrategy into execution

Original paid marketing buying-guide illustration showing three metrics from one invented campaign: three-times revenue ROAS, scoped customer acquisition cost of 44 dollars and 44 cents, and a 400 dollar loss before overheads and tax.

Performance marketing buying guides

Paid Marketing Proposals: Compare CAC, ROAS and Scope

Compare paid marketing proposals using defined CAC, ROAS, attribution, creative scope, testing budgets and contribution margin, with a worked buyer example.

Read the guide ↗