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TECHLITHIC INSIGHTS

Performance Marketing

Research-backed buying and implementation guides for practical decisions.

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Original conversion tracking buyer guide illustration showing business events passing through consent, identity, deduplication, attribution and reconciliation checks before an accepted measurement system.

Performance marketing buying guides

Conversion Tracking Implementation: A Buyer Acceptance Plan

Evaluate conversion tracking implementation with an event contract, consent tests, deduplication, attribution boundaries, reconciliation and buyer-owned evidence.

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Original paid marketing buying-guide illustration showing three metrics from one invented campaign: three-times revenue ROAS, scoped customer acquisition cost of 44 dollars and 44 cents, and a 400 dollar loss before overheads and tax.

Performance marketing buying guides

Paid Marketing Proposals: Compare CAC, ROAS and Scope

Compare paid marketing proposals using defined CAC, ROAS, attribution, creative scope, testing budgets and contribution margin, with a worked buyer example.

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